Pinterest is a powerful but underutilized platform for ecommerce brands. It offers unique opportunities for reaching customers, including a high number of users searching for products, larger shopping baskets, and visual search capabilities. Additionally, Pinterest has invested in building an ecommerce-friendly ecosystem, including verified merchant tags and support for omnichannel marketing strategies. In this guide, you’ll find tips and best practices for creating successful Pinterest marketing campaigns and leveraging the platform’s potential for your ecommerce brand.
Invest in Pinterest Ads:
Pinterest ads are a great way to reach a large audience and drive sales. You can create ads that look and feel like regular Pins, and target users based on their interests, demographics, and browsing history. By creating visually appealing ads that align with your brand, you can drive more traffic to your website and boost sales.
Create a consistent posting schedule:
Posting regularly on Pinterest helps keep your brand top of mind for users. By creating a consistent posting schedule, you can ensure that your Pins are always fresh and relevant. This will also help you build a following of users who are interested in your brand and products.
Use keywords and hashtags:
Just like with SEO, using keywords and hashtags on Pinterest can help users find your Pins more easily. Research popular keywords and hashtags in your industry and include them in your Pin descriptions and titles. This will help your Pins show up in search results and be more discoverable by users.
Utilize the Pinterest Lens:
As mentioned earlier, the Pinterest Lens feature allows users to visually search for products. By optimizing your Pins for visual search, you can increase the chances of your products showing up in search results. This can be done by including high-quality images and product details in your Pins.
Collaborate with influencers and other brands:
Collaborating with influencers and other brands on Pinterest can help you reach a larger audience and boost your credibility. You can work with influencers to create sponsored Pins or collaborate on a themed board. This can also help you tap into the audiences of other brands and expand your reach on the platform.
Optimize your boards and profile:
Your boards and profile are the first things users will see when they visit your Pinterest account. Make sure to optimize them for both aesthetics and searchability. Organize your boards into relevant categories and make sure the titles are clear and concise. Use keywords in your profile and board descriptions, and add a link to your website.
Use rich pins:
Rich pins provide more information about your products directly on the Pin, such as prices, availability, and reviews. This can make it easier for users to make a purchase decision, and can also help you to stand out from competitors. Rich pins can be created for products, recipes, articles, and more.
Use Pinterest analytics:
Pinterest analytics can help you understand the performance of your Pins, boards, and profile. Use this information to identify which Pins are performing well and which ones need improvement. You can also use analytics to identify the best times to post and the demographics of your audience.
Create a shoppable Pin:
Shoppable Pins allow users to purchase products directly from the Pin. It is a great way to drive sales and increase conversions. You can create shoppable Pins for your products using various e-commerce platforms like Shopify, BigCommerce, and more.
Create a Pinterest Marketing Plan:
Creating a Pinterest marketing plan is essential to achieve your goals. Your plan should include your target audience, budget, goals, and metrics. It should also outline your content strategy, posting schedule, and any other important information. By creating a plan, you can ensure that your efforts on Pinterest align with your overall marketing strategy and business objectives.
By following these tips, you can effectively use Pinterest to drive sales and grow your ecommerce brand. Remember to always keep in mind the unique characteristics of the platform, and tailor your approach accordingly. Happy pinning!
Frequently Asked Questions
Pinterest is a valuable platform for ecommerce brands because it offers a large audience of users searching for products, larger shopping baskets, and visual search capabilities. Additionally, Pinterest has invested in building an ecommerce-friendly ecosystem, including verified merchant tags and support for omnichannel marketing strategies.
Some strategies for using Pinterest for ecommerce include investing in Pinterest ads, creating a consistent posting schedule, using keywords and hashtags, utilizing the Pinterest Lens, collaborating with influencers and other brands, optimizing your boards and profile, using rich pins, using Pinterest analytics, creating shoppable Pins, and creating a Pinterest marketing plan.
To create a consistent posting schedule on Pinterest, you should determine the frequency of your posts and stick to it. This can be once a day, twice a week, or whatever works best for your brand. You can use a content calendar to plan out your posts in advance.
To optimize your Pins for visual search, you should include high-quality images and product details in your Pins. Make sure your images are clear, well-lit, and visually appealing. You can also use keywords and hashtags in your Pin descriptions and titles to help users find your Pins more easily
You can measure the success of your Pinterest marketing campaign by using Pinterest analytics to track metrics such as the number of Pins, reach, impressions, clicks, and conversions. You can also track your website traffic and sales to see if there has been an increase since starting your campaign.